Welcome to Midland Electricity service from ChooseEnergy.com Whether you are moving into a new home or simply wanting to switch providers to lower your energy costs – ChooseEnergy.com can help.

Since you are located in in a deregulated area of Texas and in the AEP North Electric Delivery service area you do have a choice in your electricity provider. Midland residents and businesses can choose to stay with their Affiliate Retail Electric Provider (TXU Energy), or you can choose one of several competing Midland electricity providers: TXU Energy, Green Mountain Energy, First Choice Power, Spark Energy, Champion Energy Services, Accent Energy, Cirro Energy, and StarTex Power. So make your choice today.

Let Texas electricity companies compete for your Texas electric service and join thousands that have switched for significant savings. Here are some useful local links:

City of Midland

City Data

Midland Chamber of Commerce

Midland Independent School District

Please note: Your local wires company is still responsible for maintaining the wires and poles, delivery of the electricity, and responding to emergency outages. The only thing that changes is billing and customer service. Midland electricity companies will compete for your business by offering lower prices, added customer service benefits, or renewable energy options. By making a switch to a lower cost Texas energy provider, you can save hundreds of dollars.

The city of Midland is located in Midland County, and is the seat of this Texas county. It is located in the west of Texas, in the Southern Plains. Part of the city's area crosses the border with Martin County, and the estimated area of the city is 71.5 square miles. The population of the city has been estimated at over 260,000 people by the middle of 2009, with many more Midlanders moving in every year.

The city of Midland was originally named Midway Station when it was founded in 1881, and was originally meant to be a station between the cities of El Paso and Fort Worth along the Texas and Pacific Railway. There were, however, a number of other towns in the state that already bore the name Midway, this the name of the town was changed to Midland when it first opened its Post Office in the year 1884.

One year later, Midland became the seat of Midland County when the territory of Tom Green County was divided into two counties and separated. Within half a decade, Midland had become a prime city for shipping cattle within the state of Texas. Midland was incorporated in the year 1906, and by the end of the decade the city of Midland featured water system that was brand new, as well as a fire department.

Midland became a center of attention when oil was discovered in 1923. Oil was discovered by the Santa Rita No.1 well in the Reagan County area of the Permian Basin, and soon discovered in Iraan, Texas by Yates Oil Field.

Within years, Midland had become one of the centers for oil production in West Texas, and became an administrative center as well. During World War II, Midland also became the country's largest bombing base, as well as the location of the Commemorative Air Force. It currently operates as the center of operations for all Commemorative Air Forces in America.

After World War II ended, another period of rapid growth and expansion was experienced by the city thanks to the Spraberry Trend's being discovered and developed. The Spraberry Trend is still in third place in rankings as the largest oil fields in America, estimating by the total of its reserves.

During the 1970's another period of rapid expansion happened in Midland, thanks to the energy and oil crisis of the 1970's driving the price of crude oil through the roof. The Permian Basin still accounts for the production of a fifth of America's output and production of natural gas and petroleum.

The economy of Midland is very dependent on petroleum to this day, but it has become renowned for being a regional distribution and telecommunications center. There was a period in 2006 that the production of oil was far more than the workforce could handle, creating a deficit in the workforce available. Nearly two thousand more jobs needed to be filled in order to accommodate the flow of petroleum from the Permian Basin.

Midland has been recognized for being former president George W. Bush's childhood town, as well as former First Lady Laura Bush's hometown.