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About Us

At Choose Energy, our reporters seek out information that puts you in control of your energy. Our partners do not direct our editorial content, though we may reference their products in our posts. Read about how we make money to learn more.

For business

We empower the consumer

Our mission is simple: To empower energy consumers by providing educational guides, clear information, and easy-to-use tools. Our goal is to demystify the energy industry and connect our customers with great energy plans at affordable rates. We focus primarily on the Texas deregulated energy market.

Let’s face it – choosing an energy plan is anything but straightforward. Choose Energy is here to help you find the right plan at an affordable rate. Whether you’re looking for cheap electricity, no-deposit options, or renewable energy, Choose Energy has a plan to meet your needs.

Since 2008, Choose Energy has worked to make energy choice simple and easy for everyone. Choose Energy was founded in Texas and is now part of Fort Mill, S.C.-based Red Ventures, a portfolio of digital companies that specializes in bringing consumers and brands together. Learn more about the Choose Energy Writing Team and our editorial guidelines.  

Our marketplace is available at no charge

With the Choose Energy marketplace, you can view and compare different plans, providers and rates – at absolutely no cost to you.

Choose Energy, an officially registered energy broker with the public utility commission of Texas, number br190335, works with trusted electric providers to bring you reliable energy plans at a great rate. Our partners pay us when we refer a customer for an energy plan. And the rates on our marketplace are all-inclusive – no hidden fees or surprise charges at the end!

It does not cost our customers anything to use our marketplace. Once you sign up for an energy plan, you will pay the energy provider directly. While we work with many providers, we never promote or upcharge on any plans. You can rest assured that the rate you see on our marketplace is exactly what you will get when you sign up – utility and transmission charges are included.

The Choose Energy comparison tool is straightforward and easy to use. You can compare and filter different plans, providers and prices – and, of course, find the perfect energy plan for you!

Once you’ve found the right option, it’s quick and easy to sign up. Simply select the plan that is right for you and our marketplace will walk you through the sign-up process.

To reach us with questions

To reach the Public Utilities Commission of Texas

  • Mail: PUC – Customer Protection
    P.O. Box 13326
    Austin, TX 78711-3326
  • Phone: 1-888-782-8477
  • E-mail: