Direct Energy rates, plans, and reviews

Electricity and natural gas provider

For business

About Direct Energy

Based in Houston, Direct Energy was purchased earlier this year by NRG. Direct Energy also is one of the largest retail power suppliers in North America, giving nearly 4 million customers in deregulated markets across 12 states and the District of Columbia the power to choose from a variety of rate plans.

Direct Energy electric rates may offer options such as free nights or weekends, depending on your location. The company’s reviews are strong across multiple categories. Of course, there are also competing suppliers in every region, so you will need to examine your options to decide what’s right for your family. The company offers a satisfaction guarantee, allowing customers to switch to another Direct Energy plan within 30 days of their service start date without a fee.

Enter your ZIP code above to find Direct Energy plans in your neighborhood.

Direct Energy plans

Live Brighter

This traditional fixed-rate plan is available in terms of 12 to 36 months, with longer plans offering slightly lower rates. The early termination fee is $135 for those who do not complete their contract but is waived if you move out of your home.

Twelve Hour Power 12

This 12-month fixed-rate plan may offer cost savings for night owls. Daytime rates are slightly higher than on the Live Brighter plan, but all your energy usage from 9 p.m. to 9 a.m. is free. Note: If you end your contract early for reasons other than a move, you will owe $135 in early termination fees.

Direct Energy reviews

Overall score: 3.8 out of 5

There’s a lot of information to wade through when shopping for a deregulated energy plan. With the sheer number of potential energy providers, many find it difficult to narrow down their options. Choose Energy wants to help empower consumers to find the right electricity plan at an affordable rate.

To ensure that our customers are able to choose a great energy provider, Choose Energy compiled a scoring model to review top electric providers in Texas. The Choose Energy reviews model is based on unbiased and quantitative criteria to ensure provider scores remain objective.

We’ve broken down our scoring model into three main categories: customer service, online accessibility, and business history. These categories contain the following items:

  • Customer service
  • Online accessibility
  • Business history

Using these criteria, Choose Energy assigns impartial reviews to top electricity providers in Texas. To learn more about electric provider reviews, see our full list here.

Customer service

  • P2C Complaint score: 3
  • Satisfaction Guarantee: 5

In the customer service category, the P2C complaint score is taken from the Public Utility Commission of Texas’ most recent scorecard, which can be found here. Satisfaction guarantee was ranked on a yes or no basis. Direct Energy offers a 30-day satisfaction guarantee.

  • Total customer service score: 4.0

Online accessibility

  • Online bill pay: 5
  • Online chat: 5
  • Access to usage alerts & trends: 5

For each of these measures, providers were assessed on a yes or no basis. Direct Energy offers its customers online bill pay, an online chat feature, and access to usage alerts and trends.

  • Total online accessibility score: 5.0

Business history

  • Years in business: 5
  • Better Business Bureau accreditation: 0

Direct Energy has been in business for 35 years, earning them a five on the Choose Energy scorecard. However, they are not Better Business Bureau accredited and therefore do not have a BBB rating. While the BBB is a paid accreditation, we have included it here as a measure of brand awareness in the eyes of the consumer.

  • Total business history score: 2.5

To read more Texas energy provider reviews, see the full reviews guide.

(Review updated 1/26/2021)

Services offered by Direct Energy

Direct Energy for residential customers

Direct Energy touts its dedication to innovation. It offers a range of tools and educational materials to empower customers. They even offer Alexa skills — interactive account access through Amazon Echo — for a streamlined energy management experience. 

Direct Energy for business customers

Numerous tools are offered to help businesses optimize energy efficiency. Scalable options allow your energy plan to grow with your company.

Green energy options with Direct Energy

A variety of renewable energy options are available for both residential and business customers. Green energy plans from Direct Energy can help you lower your home’s environmental footprint. Enter your ZIP code above to explore green energy plans in your area.

Other Direct Energy initiatives

Direct Energy provides a large collection of tools and tips to help you lower your electric bill. The company also offers deals on home warranties and protection plans to help protect you against major repair bills. 

Community investment

Direct Energy’s charitable giving program helps support children’s hospitals, while programs such as Bikes for Students and Meals for Families focus on local community support. 

Direct Energy service areas

Below are some of the main Texas utilities with cities they each serve: 

Energy plan FAQs

Why does Choose Energy run a credit check?

Your credit determines whether you must pay a deposit to begin service and, if so, the amount of that deposit. If you don’t want to pay a deposit, there are options for no deposit plans, though they usually must be prepaid and have higher rates.

How to pay my Direct Energy bill?

You can pay your bill online. Direct Energy has postpaid plans where you get a bill every month and prepaid plans where you pay as you go. You can log in through your account manager. You also have other options to pay your bill, including by mail, in person, or over the phone.   

How do I contact Direct Energy?

You can contact Direct Energy via the customer service number at 1-866-553-0873. You can also visit Direct Energy’s contact page.

How do I find my Direct Energy account number?

Account numbers are always listed at the top right of your invoice. 

A few things to remember

Pay attention to the Electricity Facts Label. Crucial information provided includes:

  • Per kilowatt-hour rates (this may vary depending on usage)
  • Percent of renewable energy included in the plan
  • Early termination fees

Enjoy provider setup with no hassles: When your order is confirmed, your new provider will handle the details. You shouldn’t experience any loss of service during the switchover.

Become familiar with your electricity bill: Your transmission and distribution service provider (TDSP) or local utility company, delivers your home’s power. You will see utility fees on your bill that are separate from the rates you pay your supplier.

Direct Energy electric rates in my area

To find rates specific to your area, enter your ZIP code into the Choose Energy search field. Many companies offer different prices in certain areas, so rates can change based on where you live. It’s mainly because of different utility transmission charges. Enter your ZIP code today to start finding the best Direct Energy rates in your area.  

Direct Energy for business

Direct Energy also provides energy for businesses. Call to speak with an energy expert or fill out this form to get started on building a custom energy plan. 

Contact Direct Energy

  • Headquarters: 12 Greenway Plaza Suite 250 Houston, TX 77046
  • Bill pay: Log into your Direct Energy account here or call 888-305-3828
  • Customer service: Call 1-866-553-0873
  • Outages: Contact your utility company