Today's Midland electricity rates
| Plan Name | Plan Length | Rate* |
|---|---|---|
| APG&E - SimpleSaver 11 | 11 months | $0.099/ kWh |
| Gexa Energy - Gexa Eco Saver Plus 12 | 12 months | $0.100/ kWh |
| Frontier Utilities - Frontier Saver Plus 12 | 12 months | $0.100/ kWh |
| Cirro - Simple Bill Credit 24 | 24 months | $0.101/ kWh |
| Discount Power - Bill Credit Bundle 24 | 24 months | $0.101/ kWh |
| Express Energy - Flash 12 | 12 months | $0.102/ kWh |
| 4Change Energy - Maxx Saver Select 24 | 24 months | $0.102/ kWh |
| Atlantex Power - Radiance1000 12 | 12 months | $0.115/ kWh |
| Veteran Energy - Valor 24 | 24 months | $0.138/ kWh |
| Reliant - Reliant Power Savings 24 plan | 24 months | $0.139/ kWh |
| TXU Energy - Smart Edge 12 | 12 months | $0.145/ kWh |
| TriEagle Energy - Real Deal 36 | 36 months | $0.149/ kWh |
| Direct Energy - Live Brighter Lite 12 | 12 months | $0.155/ kWh |
| Rhythm Energy - Clear Choice 12 | 12 months | $0.161/ kWh |
| Green Mountain - Pollution Free Conserve 12 Preferred | 12 months | $0.175/ kWh |
| BKV Energy - Lantana 36 | 36 months | $0.191/ kWh |
| Payless Power - 12 Month - prepaid | 12 months | $0.192/ kWh |
Please note: All rates above are accurate as of 7/10/2025, 1:12:22 PM CDT for ZIP Code 79705. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
*All pricing shown in cents per kWh
Average Midland energy rates in July 2025
- The average Midland electricity rate for 1,000 kilowatt-hours (kWh) is currently 15.72 cents, according to our marketplace data. This rate is 1% higher than the Texas average, and 9.9% lower than the national average.
- The average Texas electricity rate is 15.5 cents per kWh, based on the latest Energy Information Administration (EIA) data. This rate is about 10.8% lower than the U.S. average (17.45 cents per kWh).
- The commercial Texas energy rate is 9 cents per kWh (about 31.2% lower than the national average).
Your power to choose electricity in Midland
Residents in a traditional electricity market must purchase power from the local utility. In deregulated areas like Midland, you have the power to choose your energy provider and electricity rates. Deregulation promotes competition between providers, so they keep prices low to attract customers.
ChooseEnergy.com is not affiliated with Power to Choose, powertochoose.org, or the PUCT.
Midland utility companies and energy providers
Midland electricity providers and utilities play different roles in a deregulated market. Residents throughout most of Texas can choose their electricity provider. Your energy provider sells you the electricity that powers your home or business and manages your plan. The Choose Energy marketplace partners with top energy companies in Midland, including 4Change Energy, Express Energy, and TXU Energy.
Your utility company, on the other hand, delivers energy to your Midland-based home or business. It also maintains the energy infrastructure, repairs downed power lines, and responds to outages. Your utility is assigned to you based on your location. The utility company in Midland is Oncor Electric Delivery.
Power outages in Midland
When you live in Texas, power outages — especially during intense summer heat or extreme winter cold — can quickly lead to serious problems. It’s critical to call the right company immediately to alert them of a power outage. You should not contact your electric company in Midland. Instead, contact your utility, Oncor Electric Delivery, using one of the following contact methods:
- Visit Oncor’s online outage portal
- Call 888-313-4747
- Text OUT to 66267
Types of electricity plans in Midland
The Choose Energy marketplace has energy plans for every resident or business owner in Midland. You’ll encounter various options when shopping for an electric plan. Here are the most common types of electricity plans available on our marketplace.
- Fixed-rate plans: With a fixed-rate plan, you pay the same monthly rate for energy for the length of your contract (usually between 12–36 months). You don’t have to worry about price spikes from increased demand or inclement weather. This plan is best for those who want a stable electricity bill (not including taxes and fees). Fixed-rate plans typically have an early termination fee (ETF) if you cancel your plan before the contract expires unless you move outside the company’s service area.
- Variable-rate plans: If you choose a variable-rate plan, your energy rate changes monthly depending on market conditions. While you’re free to switch providers at any time without paying a fee, you may pay more for electricity when demand increases. This type of plan is best for those who don’t want to be locked into a contract.
- Prepaid and no-deposit plans: Some electric providers run a credit check before you can start a plan. You may have to pay a deposit if you don’t meet specific credit score requirements. Consider a prepaid or no-deposit plan to avoid paying a deposit. Prepaid plans allow you to pay for your electricity upfront and top up your balance as needed. You can compare no-deposit energy options in Midland by entering your ZIP code on our marketplace and using the filters.
Midland green energy
Texas is one of the largest renewable energy producers in the U.S. The Lone Star State ranks first in the country for wind energy generation and second for solar power production. Midland residents can choose a green energy plan that best meets their energy needs.
In fact, all electricity plans in Texas include some amount of green energy; you can find the exact amount on each plan’s Electricity Facts Label (EFL). For residents and business owners looking to go fully green, check out electricity companies in Midland selling 100% green energy plans. You can find these options with electric companies like Gexa Energy and Green Mountain Energy on our marketplace.
Explore green electricity rates near you by entering your ZIP code and filtering for green energy.
Midland energy for business
Business owners can also benefit from the deregulated energy market by choosing a commercial electric plan in Midland. Our Choose Energy experts are here to help you find an energy provider perfectly suited to your company’s needs. Fill out our commercial electricity form, or call our experts at the number on your screen for a customized quote.
How to compare electricity rates with ChooseEnergy.com
Electricity costs vary based on where you live because of varying utility transmission charges. For this reason, your electricity rates may differ from someone in a neighboring city — even if you have the same plan. The Choose Energy marketplace makes it easy for customers to shop around for accurate electricity rates no matter the location. Here’s how you can compare electric plans in Midland using Choose Energy:
- Enter your ZIP code. When you enter your ZIP code, you’ll find a list of rates and plans from the best electric companies near you.
- Sign up for your plan. Once you select the right plan for your needs, sign up online in just a few minutes. If you need more help, call the number on your screen to speak with an energy specialist who can guide you through the process.
- Enjoy your savings. After signing up for your chosen plan, your new Midland electric company takes care of the rest — you won’t experience any interruptions to your service while the new plan takes effect. Simply sit back and enjoy your new energy rate.
Moving or switching providers in Midland
If you’re moving to Midland, the Choose Energy marketplace can help you find a new energy plan. Enter your new ZIP code to explore the best electricity rates in Midland and sign up for a new plan quickly.
Moving to a new address
Let your current provider know about your move a few weeks in advance to ensure your transfer happens on time. If you’re moving from out of state or to an area where your provider doesn’t service, then use our marketplace to compare Midland electric rates using your new ZIP code. And don’t worry, you won’t have to pay an ETF if you’re canceling your current contract because of your move.
Switching energy providers
You may also want to switch your electricity company in Midland if you’re dissatisfied with service, you want a lower rate, or your energy needs have changed. First, check to see if you need to pay an early termination fee for canceling a fixed-rate plan. Then compare available plans in your ZIP code using Choose Energy. After exploring plans on our marketplace, you can sign up in minutes and let your new provider handle the switching process.
Frequently asked questions about Midland energy
Who has the cheapest electricity rates in Midland?
Currently, Gexa Energy, 4Change Energy, and Frontier Utilities offer the cheapest electricity in Midland. While these are the current rates, remember that energy prices change all the time, making it important to search for up-to-date information that reflects accurate prices. Enter your ZIP code to ensure you’re looking at today’s prices.
What is the average electricity bill in Texas?
The current electricity bill report shows that the typical Texas customer paid 15.5 cents per kWh for their electricity, and the average Texas monthly electricity bill was $178.20. Energy prices are typically lower in spring and fall, so keep this in mind as you calculate your energy goals.
How can I compare Midland electricity rates?
You can get started by entering your ZIP code on this page to browse electricity rates for your area. When the results appear, you can filter them to find what features you’re looking for, such as green energy, all credit approved, term length, and more.
When is the best time to shop for a Midland electricity plan?
Electricity prices vary throughout the year in Midland. When demand goes up, prices tend to rise. These fluctuations occur during the hottest summer months and coldest winter months as people use more energy. The best time to search for low rates is usually the fall or spring when temperatures are milder and energy demand drops.
Why is electricity so high in Midland?
Texas’s extreme summers mean Midland residents and businesses tend to pay more per month than the national average, despite having electricity rates below most other states. That’s why it’s best to shop for a new plan during the milder seasons when energy rates are lower.
How can I lower my electricity bill in Midland?
Monitoring your electricity usage can help you find ways to reduce your energy consumption. A few simple steps include turning off appliances when they’re not in use, switching to LED lighting, sealing leaks, adding insulation, and upgrading to double-pane windows. If you can afford the investment, you could also buy energy-efficient appliances, which require less power to operate. Another way to secure lower bills is to search for an energy provider with a lower rate than your current plan offers.