First Choice Power

Residential electricity provider in Texas

About First Choice Power

First Choice Power has been serving Texas for almost 70 years and is committed to the people and the communities it serves first. A recent addition to the Direct Energy family, First Choice Power can now provide the same personalized service you’ve come to expect with the support of one of the largest energy providers in North America.

In 2011, First Choice Power became part of the Direct Energy family, joining Bounce EnergyWTU Retail Energy, and CPL Retail Energy under the Direct Energy umbrella. Direct Energy now operates in 46 states throughout the U.S.

First Choice Power offers customers a range of plans to suit their needs, including variable-rate plans, fixed-rate plans, prepaid plans, and green energy plans. Its green energy plans can be either fixed- or variable-rate and provide 100% renewable energy generated from local Texas wind and solar farms.

As part of its commitment to putting community first, First Choice Power engages in a number of charitable and philanthropic activities, such as its Food First program, which aims to provide one million meals to the needy throughout Texas; its Neighbor-to-Neighbor program, which provides energy assistance to families in economic distress; and its “Reduce Your Use” grants, which have paid out almost $500,000 to help schools and non-profits undertake energy conservation projects.

First Choice Power reviews

Overall score: 3 out of 5

Shopping for a deregulated energy plan can seem overwhelming. With the sheer number of potential energy providers, many find it difficult to narrow down their options. Choose Energy wants to help empower consumers to find the right electricity plan at an affordable rate.

To ensure that our customers are able to choose a great energy provider, Choose Energy compiled a scoring model to review top electric providers in Texas. The Choose Energy reviews model is based on unbiased and quantitative criteria to ensure provider scores remain objective.

We’ve broken down our scoring model into three main categories: customer service, online accessibility and business history. These categories contain the following items:

  • Customer service
  • Online accessibility
  • Business history

Using these criteria, Choose Energy assigns impartial reviews to top electricity providers in Texas. To learn more about electric provider reviews, see our full list here.

Customer service

  • P2C complaint score: 3
  • Satisfaction guarantee: 0

The P2C complaint score in the customer service category comes from the Public Utility Commission of Texas’ most recent scorecard, which can be found here. Satisfaction guarantee was ranked on a yes or no basis. First Choice Power maintains a 3 on the P2C scorecard but does not offer a satisfaction guarantee, which dragged the overall score for customer service down.

  • Total customer service score: 1.5

Online accessibility

  • Online bill pay: 5
  • Online chat: 5
  • Access to usage alerts & trends: 5

For each of these measures, providers were assessed on a yes or no basis. First Choice Power offers customers all of these options, earning the company a perfect score for online accessibility.

  • Total online accessibility score: 5

Business history

  • Years in business: 5
  • Better Business Bureau accreditation: 0

First Choice Power has been in business for over 70 years, making it a veteran in the deregulated space and earning it 5 points. However, the company is not BBB-accredited. While companies must pay for a BBB accreditation, we believe it shows a desire for brand awareness and trust that we felt was important to include.

  • Total business history score: 2.5

To read more Texas energy provider reviews, see the full reviews guide.

Frequently Asked Questions

Q: How soon can I set up service? A: Once your order has been confirmed through the Choose Energy marketplace, First Choice Power will work with your local utility, or TDSP, to set up service. If a hold has been placed on your enrollment, First Choice Power may require more information from you.
Q: Will I have to pay a deposit or pass a credit check? A: Many retail energy providers require credit checks or deposits for their electricity service. When you select a plan, we’ll let you know if you’ll be required to pay a deposit. To learn more about credit checks or no deposit options, please click here.
Q: My power went out – what do I do? A: If your power goes out or you are experiencing any problems with your electrical equipment (i.e. power lines, meter, etc.), contact your local utility directly. Find your utility’s contact information here.

Have questions about your electricity service? Contact First Choice Power.

  • Call 1-866-469-2464 to speak with a customer care representative.
  • Click here to log into your First Choice Power customer account.