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First Choice Power Rates and Plans

Residential electricity provider in Texas

At Choose Energy, our reporters seek out information that puts you in control of your energy. Our partners do not direct our editorial content, though we may reference their products in our posts. Read about how we make money to learn more.

For business

About First Choice Power

First Choice Power is a retail electricity provider (REP) for deregulated areas that has served residents and businesses across Texas for 70 years. This provider offers affordable electricity rates, and a variety of plans lasting from 12 to 36 months. In 2011, First Choice Power was acquired by Direct Energy, one of the largest retail providers of electricity and natural gas in North America.

Enter your ZIP code above to view First Choice Power rates and plans near you.

Why choose First Choice Power

First Choice Power takes a customer-first approach. The company’s plans include:

  • Affordable rates
  • Customer satisfaction guarantee
  • Refer a friend policy 
  • Fixed-rate, variable-rate, and prepaid electricity plans