About First Choice Power
First Choice Power has been serving Texas for almost 70 years and is committed to the people and the communities it serves first. A recent addition to the Direct Energy family, First Choice Power can now provide the same personalized service you’ve come to expect with the support of one of the largest energy providers in North America.
In 2011, First Choice Power became part of the Direct Energy family, joining Bounce Energy, WTU Retail Energy, and CPL Retail Energy under the Direct Energy umbrella. Direct Energy now operates in 46 states throughout the U.S.
First Choice Power offers customers a range of plans to suit their needs, including variable-rate plans, fixed-rate plans, prepaid plans, and green energy plans. Its green energy plans can be either fixed- or variable-rate and provide 100% renewable energy generated from local Texas wind and solar farms.
As part of its commitment to putting community first, First Choice Power engages in a number of charitable and philanthropic activities, such as its Food First program, which aims to provide one million meals to the needy throughout Texas; its Neighbor-to-Neighbor program, which provides energy assistance to families in economic distress; and its “Reduce Your Use” grants, which have paid out almost $500,000 to help schools and non-profits undertake energy conservation projects.