Rochester energy rates
Located in upstate New York, Rochester is the third-most populous city in the Empire State. It’s home to more than 205,000 residents who enjoy the city’s close proximity to scenic Lake Ontario. Rochester also boasts a number of tourist attractions, including the George Eastman Museum and the Rochester Museum & Science Center.
If you live in Rochester, you’re part of the deregulated energy market in New York. This means that you can select your electricity provider and shop around for the best Rochester electricity rates in your area.
Enter your ZIP code above to view current Rochester electricity rates.
Rochester electricity rates
| Plan Name | Plan Length | Rate* |
|---|---|---|
| CleanChoice Energy - Clean View - 24 Month | 24 months | $0.122/ kWh |
| Clearview Energy - ValueAssurance24 | 0 months | $0.124/ kWh |
| Clearview Energy - ValueAssurance12 | 0 months | $0.128/ kWh |
| Clearview Energy - ValueAssurance6 | 0 months | $0.130/ kWh |
Please note: All rates above are accurate as of 7/14/2025, 3:03:15 PM CDT for ZIP Code 14606. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
*All pricing shown in cents per kWh
Rochester energy deregulation
In 1998, electricity deregulation came into effect in New York. Instead of having to buy electricity from a designated utility company, energy customers could choose their own electricity supplier. These companies are often referred to as energy service companies (ESCOs).
When deregulation was introduced, competition began to spike among Rochester electricity providers. Many of these companies started offering cheaper rates as a way to attract more electric customers. These days, ESCOs still compete to earn residents’ business, which has been beneficial for energy customers looking to get cheap electricity in Rochester.
If you’re in the market for a new electricity plan in Rochester, you can use the Choose Energy marketplace to browse suppliers and lock in a great rate. You can get started by typing in your ZIP code at the top of this page. From there, you’ll be able to shop and compare between different plans and low electric rates in your area.
In addition to our energy comparison tool, Choose Energy also offers free online resources to help you learn about energy deregulation topics, including how to reduce your bill. Not sure where to start? Check out the following guides and articles:
Rochester utilities & energy providers
As you shop around for Rochester electricity rates near you, it’s good to understand the difference between utility companies and ESCOs. First, your utility company is determined by where you live and cannot be changed. Utilities deliver power to homes and businesses. They also take care of power infrastructure in their service area, fixing downed power lines and responding to outages. Rochester Gas & Electric is the utility company in Rochester.
On the other hand, ESCOs sell electricity plans to consumers. Each electricity supplier sets its own rates, so people can compare prices and choose the best plan for their needs. There are quite a few Rochester electricity providers, including Constellation Energy, Public Power, and Verde Energy.
Rochester renewable energy
As a state, New York has ambitious goals when it comes to sustainability and renewable energy. In fact, government officials in the Empire State have committed to reaching 70 percent renewable energy generation by 2030. They’re also aiming to have a zero-emissions electricity sector by 2040.
If you live in Rochester and you’re interested in purchasing a green energy plan, you can use Choose Energy to explore your options. Verde Energy is the most notable renewable energy supplier in the city, but you can enter your ZIP code above to view all of the green energy plans near you.
Rochester electric rates in my area
When you’re in a deregulated area, it’s a good idea to shop around and compare available plans and providers near you. But instead of using a search engine to look for terms like “best electric company near me” or “best electric rates in my area,” you can use a tool like Choose Energy to simplify the process.
Our energy marketplace is free and easy to use. Here’s how it works.
- Visit ChooseEnergy.com and type in your ZIP code to view Rochester electricity rates.
- Explore electricity providers in your area and sign up for the plan that’s best suited for your needs.
- That’s it! There’s no need to contact your ESCO or utility company since your new provider will manage the transfer logistics.
A quick note about searching for electric plans: it’s critical to look for plans specifically in your area. That’s because providers charge different rates in different regions – even for the same plan – because of varying utility transmission charges.
Ready to get started with Choose Energy? Enter a ZIP code above to check current electric rates in your area.
Rochester energy for business
Are you a business owner in Rochester? If so, you can work with Choose Energy to create a custom electricity plan for your company. Reach out to one of our commercial energy experts today by calling 1-844-288-0613 or by submitting the form on our website.