Today's Midland electricity rates
Your monthly electric bill is determined by how much power you use, your plan’s pricing structure, and where you live. The following table shows current Midland electric rates based on an average usage of 1,000 kilowatt-hours (kWh).
| Plan Name | Plan Length | Rate* |
|---|---|---|
| Frontier Utilities - Frontier Saver Plus 8 | 8 months | $0.086/ kWh |
| Gexa Energy - Gexa Eco Saver Plus 8 | 8 months | $0.089/ kWh |
| 4Change Energy - Maxx Saver Value 12 | 12 months | $0.094/ kWh |
| Express Energy - Flash Value 12 | 12 months | $0.094/ kWh |
| APG&E - SimpleSaver 15 | 15 months | $0.097/ kWh |
| Discount Power - Bill Credit Bundle 12 | 12 months | $0.098/ kWh |
| Cirro - Simple Bill Credit 24 | 24 months | $0.099/ kWh |
| Atlantex Power - Radiance1000 12 | 12 months | $0.121/ kWh |
| Veteran Energy - Valor 12 | 12 months | $0.132/ kWh |
| TXU Energy - Smart Edge 12 | 12 months | $0.139/ kWh |
| Constellation - 12 Month Usage Bill Credit | 12 months | $0.147/ kWh |
| TriEagle Energy - Real Deal 12 | 12 months | $0.149/ kWh |
| Reliant - Reliant Power Savings 12 plan | 12 months | $0.159/ kWh |
| Direct Energy - Apartment Basics 12 | 12 months | $0.165/ kWh |
| Rhythm Energy - Clear Choice 12 | 12 months | $0.172/ kWh |
| Green Mountain - Pollution Free Conserve 12 Preferred | 12 months | $0.175/ kWh |
| Payless Power - 6 Month - prepaid | 6 months | $0.186/ kWh |
Please note: All rates above are accurate as of 11/06/2025, 12:52:01 AM CST for ZIP Code 79705. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
*All pricing shown in cents per kWh
Average Midland electric rates in November 2025
- The average Midland electricity rate for 1,000 kilowatt-hours (kWh) is currently 13.77 cents, according to our marketplace data. This rate is 10% lower than the Texas average and 21% lower than the national average.
- The average Texas electricity rate is 15.45 cents per kWh, based on the latest Energy Information Administration (EIA) data. This rate is about 12% lower than the U.S. average (17.62 cents per kWh).
- The commercial Texas energy rate is 8.87 cents per kWh (about 33% lower than the national average).
How to choose your power in Midland
Residents in a traditional electricity market must purchase power from the local utility. But in deregulated areas like Midland, you have the power to choose your own energy provider and plan from an array of options. Deregulation promotes competition between providers to attract customers. Not sure where to start? Enter your ZIP code on this page to compare today’s best Midland electricity rates.
ChooseEnergy.com is not affiliated with Power to Choose, powertochoose.org, or the PUCT.
Midland energy companies with the cheapest rates
Midland energy customers can choose from a variety of electric companies in the area. You can find cheap rates by entering your ZIP code on our free marketplace and sorting the results by price from low to high. The current companies with the lowest prices include Frontier Utilities, Gexa Energy, APG&E, and 4Change Energy.
While price is an important factor, the best plan for your home depends on your energy habits and preferences. These Midland electricity providers offer competitive plan features and services:
- Atlantex Power: Best for transparent pricing and no hidden charges
- Express Energy: Best for cheap plans with bill credits
- Rhythm Energy: Best for 100% green energy plans
- TXU Energy: Best for high-quality customer service and several plan options
- Veteran Energy: Best for supporting charitable causes
While your electric company handles your plan and billing, Midland’s utility company is responsible for delivering energy to your home or business. It also maintains the energy infrastructure, repairs downed power lines, and responds to outages. Your utility is assigned to you based on your location. The utility company in Midland is Oncor Electric Delivery.
Contact Oncor using one of the following methods if you experience a power outage:
- Visit Oncor’s online outage portal
- Call 888-313-4747
- Text OUT to 66267
Factors to consider when choosing an electricity plan
Before signing up for a new electricity plan, analyze how your energy habits, budget, and lifestyle align with different plan features. Here’s what you should consider when shopping:
- Fixed vs. variable rates: Fixed-rate plans keep your cost per kWh steady for the entire contract, and variable rates rise and fall with the market. Fixed rates offer more stability, while variable-rate plans carry more risk.
- Plan length: Contracts typically last six, 12, 24, or 36 months. Longer contracts can secure a lower rate, while shorter options offer more flexibility. Always review your plan details for an early termination fee (ETF). You may have to pay this fee if you cancel your plan before it ends. Variable-rate plans are typically month-to-month, providing more flexibility for customers in a crunch.
- Same-day energy deadlines: If you have a smart meter, many electric providers in Midland can turn on your power the same day you enroll. Companies typically offer this service until a specific time of day called the cutoff time. Signing up early in the day offers a better chance for same-day power.
- Renewable energy options: Some Midland electricity companies sell green energy plans that offset your usage with renewable energy credits (RECs). These plans help reduce your carbon footprint with wind energy, solar power, and other renewable sources.
- Electricity Facts Label (EFL): Check your plan’s EFL to understand details about pricing, fees, and terms before signing up. Understanding this document can help prevent surprise fees.
- Your usage needs: Check your past bills to estimate your monthly usage. Some plans reward higher usage with bill credits to lower your costs, while others are designed for smaller homes. Knowing your usage needs will help you estimate your monthly bill.
Connect with a business energy agent
Choose Energy can help you choose a commercial electric plan in Midland. Our Choose Energy experts are here to help you find an energy provider perfectly suited to your company’s needs. Fill out our commercial electricity form or call our experts at the number on your screen for a customized quote.
How to compare electricity rates with Choose Energy
Electricity costs vary based on where you live because of varying utility transmission charges. For this reason, your electricity rates may differ from someone in a neighboring city, even if you have the same plan. The Choose Energy marketplace makes it easy for customers to shop around for accurate electricity rates, no matter the location. Here’s how you can compare electric plans in Midland using Choose Energy:
- Enter your ZIP code. Find a list of rates and plans from the best electric companies near you.
- Sign up for your plan. Once you select the right plan for your needs, sign up online in just a few minutes. If you need more help, call the number on your screen to speak with an energy specialist who can guide you through the process.
- Enjoy your savings. After signing up for your chosen plan, your new Midland electric company takes care of the rest. You shouldn’t experience any interruptions to your service while the new plan takes effect. Simply sit back and enjoy your new energy rate.
Moving to Midland?
If you’re moving to Midland, the Choose Energy marketplace can help you find a new energy plan. Inform your current provider about your move in advance to ensure your transfer happens on time. If you’re moving from out of state or relocating to an area where your provider doesn’t service, you can use our marketplace to switch providers. And don’t worry, you won’t have to pay an ETF if you’re canceling your current contract because of your move.
Frequently asked questions about Midland energy
Who has the cheapest electricity rates in Midland?
Currently, APG&E, Gexa Energy, 4Change Energy, and Frontier Utilities offer the cheapest electricity in Midland. While these are the current rates, remember that energy prices change all the time, making it important to search for up-to-date information that reflects accurate prices. Enter your ZIP code to ensure you’re looking at today’s prices.
What is the average electricity bill in Texas?
Based on data from the latest EIA reports, the average Texas monthly electricity bill was $169. Energy prices are typically lower in spring and fall, so keep this in mind as you calculate your energy goals.
When is the best time to shop for a Midland electricity plan?
Electricity prices vary throughout the year in Midland. When demand goes up, prices tend to rise. These fluctuations occur during the hottest summer months and coldest winter months as people use more energy. The best time to search for low rates is usually the fall or spring, when temperatures are milder and energy demand drops.
Why is electricity so high in Midland?
Texas’s extreme summers mean Midland residents and businesses tend to pay more per month than the national average, despite having electricity rates below most other states. That’s why it’s best to shop for a new plan during the milder seasons when energy rates are lower.
How can I lower my electricity bill in Midland?
Monitoring your electricity usage can help you find ways to reduce your energy consumption. A few simple steps include turning off appliances when they’re not in use, switching to LED lighting, sealing leaks, adding insulation, and upgrading to double-pane windows. If you can afford the investment, you could also buy energy-efficient appliances, which require less power to operate.